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"Duomo" Convention in Florence
Exclusive artistic serigraph for A. Menarini Diagnostics |
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Every year, the diagnostic systems firm, A. Menarini Diagnostics, holds its annual convention in a different European city where the company has a presence. It wanted an artistic gift as a souvenir of this event that would also remind participants of the city chosen, on this occasion Florence, the city where the group had its first headquarters in 1915. It also wanted this artistic gift to be the start of a collection of artistic pieces that could continue in the future, each year representing a different European city. The serigraph was commissioned from the artist J. Moscardó and presented in a prestigious personalised folder tied with a bow. |
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